CORPORATE COMMUNICATION

Corporate sustainability: social responsibility, reputation and communication; sustainable development; cooperation between business and non-governmental organisations; corporate environmental communication; communication of corporate social responsibility; corporate values and corporate communication.
Research on the problematics of reputation and crisis management: corporate image and reputation, studies of corporate identity, the application of social media in risk management, risk communication, start-up ecosystems and communication, legal and ethical aspects of corporate communication: intellectual property and its protection, the sharing economy and sustainability communication.
Communication in modern organisations: informing, creating interest, engaging. The influence of social media in shaping and strengthening an organisation’s reputation, developing ties with stakeholders. Research on the application of social media in corporate communication.
International discourse on corporate communication: participants, context, narratives. Barriers in intercultural communication and conflict resolution. Research on national image, public diplomacy and international communication.